Strategic vision
Credit Europe Bank is aspiring to be a leading universal bank in the Russian Federation through sound and diversified balance sheet growth while maximizing value for its all stakeholders.
We will execute this strategic aspiration by:
• Being a leading player in three segments: Corporate banking, SME banking, and Retail banking,
• Diversifying our asset generation and funding sources to be more immune to local and international political and economical fluctuations,
• Implementing pro-active and enterprise-wide risk management strategies in order to maintain high asset quality,
• Delivering innovative and attractive products and services to our customers in order to address all of their financial needs and becoming their bank of choice,
• Capitalizing our international product, information technology, and banking know-how and adapt it to local needs,
• Being close to our customers, through efficient branch and sales point network
• Being fair and transparent to our customers and becoming their partner,
• Being an employer of choice for our Russian and international employees by providing them career and development options locally and internationally,
• Being a responsible member of the society and holding ethical standards in front of business targets.
With-in this strategic context, we will continue to focus on franchise and value creation while adapting our business strategy to changing market conditions. Three indispensible pillars of our business model are: asset quality, capital strength, and maintaining a comfortable liquidity level. |
